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4 Reasons We Use Instagram to Tell Our School Story

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I recently finished reading Hacking Leadership: 10 Ways Great Leaders Inspire Learning that Teachers, Students, and Parents Love by Joe Sanfelippo and Tony Sinanis . It is a great book for educational leaders -- filled with sound advice and "ready to implement" strategies. A significant part of the book focuses on the critical role of developing (and maintaining) a positive school culture and then sharing the story of your school with your community. The book really resonated with me, validating some of the work we have been doing at our school, and it gave me some ideas for improvement. In Hacking Leadership , the authors discuss the importance of connecting with your school community in the places they frequent (i.e. social media). For some time now, our school (Willis Junior High School in Chandler, Arizona) has had a Facebook page and a Twitter account, but this year we became very deliberate about our use of Instagram to tell the story of our school. We post...